Job Description
Operating Title
Social Media Producer
Long Classification Title
Communication Information Specialist II
Campus Location
Durham
Department
UNH Communication and Public Affairs - AVP Administration
Summary of Position
The University of New Hampshire is seeking a creative and proactive Social Media Producer to join our central marketing team. This role will be instrumental in developing and executing engaging social media content that embodies UNH’s spirit and values. Reporting to the Senior Social Media Manager, the Social Media Producer will focus on storytelling through digital media, engaging audiences and maintaining the university’s brand across various social platforms. The ideal candidate has a deep understanding of social media trends, a strong sense of UNH’s mission and voice and experience collaborating with student workers to produce authentic, compelling content.
Acceptable minimum level of education
Bachelor's
Acceptable minimum years of experience
2 years
Posting Number
PS4980FY25
Other minimum qualifications
● Bachelor’s degree in communications, marketing, digital media or a related field.
● 2+ years of experience managing social media channels, including content creation, strategy and engagement.
● Strong proficiency in content creation tools such as Adobe Creative Suite (Photoshop, Premiere Pro), Canva and mobile editing apps.
● Demonstrated experience with video production, photography and/or graphic design for social media.
● Excellent written and verbal communication skills, with a keen eye for detail and a strong sense of visual storytelling.
● Knowledge of social media trends, algorithms and best practices, especially across platforms popular with university audience
Additional Preferred Qualifications
● Experience working in higher education or a similarly structured environment.
● Experience supervising or mentoring students or interns.
Salary Information
Salary is complemented by a comprehensive benefits package which includes medical, dental, retirement, tuition, and paid time off.
Quicklink for Posting
https://jobs.usnh.edu/postings/64035Percent Time Information (FTE)
1.00
Grade
18
EEO Statement
The University System of New Hampshire is an Equal Opportunity/Equal Access/Affirmative Action employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission. The University System prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, veteran status, or marital status.
Posting Date
11/12/2024
Open Until Filled
Yes
Posting Open to Internal Candidates Only?
No
Interested Internal Candidates Exist?
No
Job Category
Salaried Staff (Exempt)
Appointment Type
Regular
Drivers License and Physical Requirements. Please check all items that apply.
None applicable
Duty/Responsibility
Content Creation
○ Produce and curate high-quality multimedia content, including photos, videos, graphics, and short-form copy, for UNH’s flagship social media accounts across several platforms.
○ Capture live event coverage and behind-the-scenes moments to highlight campus life, student achievements and more.
○ Collaborate with university departments, student organizations, and external partners to source and create original content that reflects UNH’s brand and resonates with key audiences
Duty/Responsibility
Social Media Listening and Engagement
○ Contribute to the development and implementation of a social media listening strategy that supports UNH’s communication goals.
○ Monitor comments, messages and trends to foster a positive and interactive online community, actively engaging with the audience as appropriate.
○ Research and implement best practices to improve engagement rates, grow audience reach and elevate UNH’s social media presence across all channels.
Duty/Responsibility
Collaboration with Student Workers
○ Supervise and mentor a team of student workers, coordinating their efforts in capturing and creating social media content that resonates with a student audience.
○ Provide training and guidance on content creation, including photography, videography, and writing for social media, ensuring consistency with the university’s brand and voice.
○ Empower student workers to share their perspectives on campus life, promoting a genuine and relatable view of the UNH experience
Duty/Responsibility
○ Monitor social media analytics to understand content performance, audience preferences and platform trends, using data insights to refine strategies and inform future content.
○ Create monthly and quarterly reports on social media activity, presenting insights to inform team decision-making and optimize content effectiveness.
○ Stay updated on the latest trends in social media, emerging platforms and tools to ensure UNH remains at the forefront of digital engagement.
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